Monday, 26 November 2012

counting down to Christmas - 29 sleeps to go

In recent years John Lewis ads have been rather good. Their approach to storyline ads captures the attention of many.

And their 2012 Christmas ad is without exception. I was reading an article recently over the weekend (can't remember the source of it now), apparently this ad had brought in about £92m (up to this weekend past) since the ad was out. I'm not sure how the value was quantify but it seems that John Lewis is doing the right thing.

I do love this ad with all its fuzzy and warm feeling. Can't wait for Christmas!

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