In recent years John Lewis ads have been rather good. Their approach to storyline ads captures the attention of many.
And their 2012 Christmas ad is without exception. I was reading an article recently over the weekend (can't remember the source of it now), apparently this ad had brought in about £92m (up to this weekend past) since the ad was out. I'm not sure how the value was quantify but it seems that John Lewis is doing the right thing.
I do love this ad with all its fuzzy and warm feeling. Can't wait for Christmas!
And their 2012 Christmas ad is without exception. I was reading an article recently over the weekend (can't remember the source of it now), apparently this ad had brought in about £92m (up to this weekend past) since the ad was out. I'm not sure how the value was quantify but it seems that John Lewis is doing the right thing.
I do love this ad with all its fuzzy and warm feeling. Can't wait for Christmas!
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